CPA
Your profit is calculated by the following formula: the number of approved new FDs multiplied by $CPA per one player
This commission plan has its own additional features like postclick-period, baseline, qualifying, hold-period etc. Because the CPA plan is agreed individually, you can get more info about it straightforward from the manager!
Process
An affiliate sends traffic, part of which register on the casino site and become active players. While the postclick-period, most of players pass qualification. After qualifying players need to pass the Hold-period, after which they finally become active players (approved).
CPA Calculation Formula
$CPA x Number of Active Players = Affiliate Profit
Reward
+Approved Players
Affiliate Profit
Here's an example
Let's suppose an affiliate has $100 CPA reward ($CPA).
- The partner's traffic source generated 1000 clicks, which converted into 200 sign-ups
- In 7-day postclick-period 40 players made first deposits and 38 of them qualified
- In 3-week Hold-period 36 players became active players (approved by antifraud-managers)
- Partner receives his profit - $3600 ($100 x 36)
CPA Reward
$100
Per Player
Players
36
Approved (Active)
Affiliate Profit
$3600
Partner's CPA Income
Terms
Qualification
Process of passing the minimum requirements (baseline) for a player
Postclick-period
The time which a player got to qualify
Baseline
One of the requirements for qualification; for example - minimum deposit amount
Cumulative baseline
One of the requirements for qualification; for example - minimum deposit amount in Postclick-period
Hold-period
The time which a player got to become an active player.
Active Player
A player, that regulary play for real money and was approved by antifraud-managers
CPA Reward ($CPA)
Partner's income for each active player acquired
Affiliate Profit
Total partner's income